MARKETING 3.0 e 4.0

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Em 2023 a execução do Marketing 3.0 e Marketing 4.0 serão ainda mais importantes!

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O Marketing como Gestão torna-se ainda mais fundamental...

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Há aumento na inauguração e reestruturação de pequenas e médias empresas em mercados severamente impactados pela pandemia SARS-CoV-2 a partir do início de 2020.

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Em 2023 tais impactos irão acelerar e exigir correção de rotas estratégicas empresariais. Irão exigir enorme mudança de paradigma dos prorietários e gestores de empresas

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A digitalização das estratégias e ações comerciais com melhor entendimento do que é inteligência de mercado são obrigatórios.

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ações fundamentadas na essência do cliente e suas necessidades sociais, comportamentais e espirituais. Valorização do ambiental e do social.

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foco na essência do cliente e suas necessidades sociais, comportamentais e espirituais. Engenharia social, algoritmos, grande volume de dados...

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... processos transformados em entendimentos úteis e práticos. Omnichanel. Fundamentos ESG (Environmental, Social and Governance). Marketing como gestão!

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[{"selector":"#anim-2a74f13d-60a4-4b07-9ea9-c1fee5d786e8","keyframes":{"opacity":[0,1]},"delay":0,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93d22d11-ccca-4881-9c97-86881c4409cb","keyframes":{"transform":["translate3d(-118.33335%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e95ddae8-5b10-4419-9d9e-b4a0ccc9cabe","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9d93f5ee-2fba-4e58-b71e-32e49ef7fd5b","keyframes":{"transform":["translate3d(105.51180%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Professor Mestre Saulo Carvalho é Mestre em Gestão e Planejamento ( UNITAU ) stricto-sensu. Pós-Graduado em Comunicação e Marketing Empresarial ( UMESP ) lato-sensu, Graduado em Administração de Marketing ( UMESP ). Admitido em regime especial ao Doutorado sobre Pesquisa Operacional ( ITA – Instituto Tecnológico de Aeronáutica e Universidade Federal de São Paulo ). Conheça mais

iBlueMarketing.com.br

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