SAVE

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importante lembrar que a abordagem de gestão estratégica Produto, Preço, Ponto de venda e Promoção foi criada na década de 1960.

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Jerome McCarthy sugeriu o modelo 4 Ps para dar vasão ao mercado em uma época em que o produto era o principal motor estratégico!

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Modelo SAVE

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Hoje o ponto focal não é mais o produto e sim o Cliente!

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No Brasil, dois eventos são responsáveis de maneira gradual para a construção de um cenário onde quem manda é quem compra:

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O Código de Defesa do Consumidor em 1990 e a chegada da internet em 1995.

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Considere portanto trocar...

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Produdo por:

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Ponto de venda por:

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Preço por:

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Promoção por:

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SOLUÇÃO

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[{"selector":"#anim-d2839529-59de-446d-8794-e9353f0d0db0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5832d297-c4a8-4cda-b9b2-e350c87fd33d","keyframes":{"transform":["translate3d(102.55475%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f864de6-6752-4bfe-90f2-b7ea8549b525","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a28a801d-62a9-4623-8f80-8f6da020accc","keyframes":{"transform":["translate3d(-106.56935%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Professor Mestre Saulo Carvalho é Mestre em Gestão e Planejamento ( UNITAU ) stricto-sensu. Pós-Graduado em Comunicação e Marketing Empresarial ( UMESP ) lato-sensu, Graduado em Administração de Marketing ( UMESP ). Admitido em regime especial ao Doutorado sobre Pesquisa Operacional ( ITA – Instituto Tecnológico de Aeronáutica e Universidade Federal de São Paulo ). Aprenda mais

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SAVE

importante lembrar que a abordagem de gestão estratégica Produto, Preço, Ponto de venda e Promoção foi criada na década de 1960.

Jerome McCarthy sugeriu o modelo 4 Ps para dar vasão ao mercado em uma época em que o produto era o principal motor estratégico!

Modelo SAVE

Hoje o ponto focal não é mais o produto e sim o Cliente!

No Brasil, dois eventos são responsáveis de maneira gradual para a construção de um cenário onde quem manda é quem compra:

O Código de Defesa do Consumidor em 1990 e a chegada da internet em 1995.

Considere portanto trocar...

Produdo por:

SOLUÇÃO

Ponto de venda por:

ACESSO

Preço por:

VALOR

Promoção por:

EDUCAÇÃO

SOLUÇÃO

ACESSO

VALOR

EDUCAÇÃO

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