PESQUISA de MERCADO

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Entre 2020 e 2023houve número histórico de abertura de novos negócios. Um aumento de 35% em relação ao mesmo período de 2020!

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Aproximadamente 80% desses novos negócios se enquadram na categoria MEI - Micro Empreendedor Individual

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Muitos nichos de mercado, por mais atraentes que pareçam, podem estar saturados.

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Por essa razão, conhecer a necessidade e as etapas do processo de Pesquisa de Mercado pode ser crucial!

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Alguns dos negócios que lideram a lista de empresas criadas são:

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Alimentação

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1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":1000,"duration":1600,"fill":"both"}] [{"selector":"#anim-ef6c9454-93b6-474f-aaf8-603aaab8cda1","keyframes":[{"offset":0,"transform":"translate3d(0, -334.27887%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -93.99921824399999%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -31.957059972%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -12.000611433%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 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1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -12.584723268%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":3000,"duration":1600,"fill":"both"}] [{"selector":"#anim-30d88532-3cc0-436f-87d0-6f540c56b063","keyframes":[{"offset":0,"transform":"translate3d(0, -384.66351%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -108.167379012%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -36.773831556%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -13.809420009%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -6.0007507559999995%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":4000,"duration":1600,"fill":"both"}] Conheça mais

Antes de seguir em frente se pergunte:

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Será que eu entendo a fundo esse mercado? Estudei a fundo a concorrência deste mercado? O capital que tenho para investir é mesmo suficiente?

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Conheça a seguir as etapas de uma Pesquisa de Mercado:

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1 - DEFINIÇÃO do PROBLEMA

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1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -56.079684379999996%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -24.36888792%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":7000,"duration":1600,"fill":"both"}] Conheça mais

[{"selector":"#anim-189012f8-9dc8-447d-b34d-fa29bdfeac34","keyframes":{"opacity":[0,1]},"delay":0,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4bff051f-b567-40eb-bc1a-683804e49688","keyframes":{"transform":["translate3d(-118.33335%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-649f1cb5-5178-49ad-a19b-f106211d6287","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6476fc57-5e28-45eb-bd87-569d1184ac8a","keyframes":{"transform":["translate3d(105.51180%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Professor Mestre Saulo Carvalho é Mestre em Gestão e Planejamento ( UNITAU ) stricto-sensu. Pós-Graduado em Comunicação e Marketing Empresarial ( UMESP ) lato-sensu, Graduado em Administração de Marketing ( UMESP ). Admitido em regime especial ao Doutorado sobre Pesquisa Operacional ( ITA – Instituto Tecnológico de Aeronáutica e Universidade Federal de São Paulo ). Conheça mais

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PESQUISA de MERCADO

PESQUISA de MERCADO

IMPORTÂNCIA da

Entre 2020 e 2023houve número histórico de abertura de novos negócios. Um aumento de 35% em relação ao mesmo período de 2020!

Aproximadamente 80% desses novos negócios se enquadram na categoria MEI - Micro Empreendedor Individual

Muitos nichos de mercado, por mais atraentes que pareçam, podem estar saturados.

Outros podem estar em declínio após grande crescimento ou possuir públicos complexos.

Por essa razão, conhecer a necessidade e as etapas do processo de Pesquisa de Mercado pode ser crucial!

Alguns dos negócios que lideram a lista de empresas criadas são:

Alimentação

Beleza

Roupas e Acessórios

Educação

Comércio varejista em geral

Antes de seguir em frente se pergunte:

Será que eu entendo a fundo esse mercado? Estudei a fundo a concorrência deste mercado? O capital que tenho para investir é mesmo suficiente?

Conheça a seguir as etapas de uma Pesquisa de Mercado:

1 - DEFINIÇÃO do PROBLEMA

2 - PLANEJAMENTO

3 - TESTE

4 - COLETA DE DADOS

5 - ORGANIZAÇÃO dos DADOS

6 - ANÁLISE

7 - DECISÃO

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